Key Responsibilities:
• Transform marketing challenges and business objectives into creative briefs, collaborating closely with the Design Director on packaging design.
• Develop design solutions that address consumer needs and business challenges through an understanding of human behavior.
• Manage design projects from start to finish, including crafting briefs, strategies, success criteria, timelines, budgets, and collaboration with design agencies. Execute hands-on design for all packaging projects.
• Work with cross-functional teams to integrate consumer insights and business strategies into effective design solutions.
• Execute designs and collaborate with external agencies.
• Stay updated on the latest trends in China and understand their impact on consumers' lives.
• Partner with a multi-functional team to drive brand strategies that resonate with consumers.
Qualifications:
• 3+ years of experience in packaging design and related business contexts. Degree in Design (graphic focus) or equivalent experience.
• Proficient in graphic design software (Photoshop, Illustrator, InDesign, Adobe Creative Suite) and knowledgeable in print production.
• Ability to create designs from concept to final artwork with a strong focus on quality and aesthetics.
• Strong collaboration and design skills, with experience in effectively executing design strategies that meet consumer and business needs.
• Creative mindset and adaptability in a fast-paced environment; capable of engaging and influencing senior management and cross-functional teams.
• Proficiency in Mandarin and English (both verbal and written).